Wednesday, November 5, 2014

Xavier teams up with adidas in multi-year agreement


NEW ORLEANS — Xavier University of Louisiana's athletics department announced Wednesday it has entered into an exclusive apparel and shoe agreement with adidas.

The three-year agreement will outfit all of Xavier's varsity athletics programs in adidas apparel and footwear, provide the university substantial savings on game uniforms, practice apparel and shoes, and bring consistency to color, design and logo usage on Xavier’s uniforms and apparel.

The agreement with adidas marks the first time all of Xavier’s varsity athletics programs — men's and women's teams in basketball, cross country, tennis and track and field, plus women's volleyball — have been included in an all-encompassing apparel agreement. Use of a single vendor for all programs will ensure consistency in image branding, particularly uniform and apparel colors and design elements, throughout the athletics department.

"We are excited to bring all of our teams under one umbrella and have better consistency with our branding; as well as provide some cost savings and some product enhancements for our student-athletes," said Jason Horn, XU's director of athletics and recreation. "We feel this is something the entire Xavier community will enjoy as we align with a global partner and look to get more Xavier apparel in the marketplace."

"We are proud to be working with Xavier and tickled to have them as part of the adidas family," said Paul Boudreaux, whose Opelousas, La.-based Boudreaux Athletics serves as XU's primary adidas supplier. "The American Football Coaches Association has rated adidas as No. 1 for quality. We believe our combination of quality, prices and service is the best. We are confident that adidas will serve Xavier well."

Xavier is a member of the NAIA and the Gulf Coast Athletic Conference.

Ed Cassiere, Sports Information Director

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